QUOTE (tinytimslaw2 @ Dec 26 2010, 08:41 AM)

No, as hard is it is to believe, Coors trains these guys as "beer pushers", they tend to be college students and can really do these amazing beer "push" stunts, the beers molecular structure changes when it's poured from height (also works with certain kinds of soaps) doesn't create suds. Anyway these guys are there to catch your imagination, how many of you have already tried this? how many have thought about trying? more beer drank, more beer spilled, easier to drink beer from a cup al this = more beer sales.
That makes sense and fits the whole vibe of the video. It's almost like a commercial for Coors Light except they don't actually say the name of the beer.