They are funny, but honestly I really wish that Robby can pull this thing off and make speed fly with the larger corporations..
RD
The problem is the two leaders of the Brand. Unfortunately I can’t see how it gets any better and probably only worse the longer those two are running the Brand. It would take new leadership to take over and try to build customer confidence and build the reputation back.
The car itself has so much potential, even with its issues. It’s the best looking car. It’s the best & strongest production chassis. The suspension design is the best of the UTV market. But it’s missing the last 25% and that’s just the car. But as long as they are steering the brand it will not succeed. No aftermarket companys want to help them or see them succeed. I know some that have said I hope they go bankrupt & burn. They have taken ideas from some aftermarket and made it their own, instead of embarrassing the help and supporting outside help.
Neither are capable or running a powersport company capable of competing with the big players. They are running this business on less people than it took to run RG’s NASCAR team in its prime.
I think the reputation of the brand has been hurt to the point I don’t see how it could recover with the same leadership. As I’ve said a dozen times, the best thing they could have ever done was find an experienced CEO, maybe in his twilight years, to come in and set up run the day to day, hire & poach the right people to run the departments needed to build a solid foundation. Then have the CEO mentor a young ambitious guy to step in after a couple years. Maybe set Max up on a plan to be CEO or vice chair when he’s in his 20’s. Robby could continue imagineering, and racing. Todd could do his accessory things, and go kite surfing. Yes this costs money, and they would have been smart to bring in a CEO that knows how to set up a start up, and offer the guy 5-10% ownership. The knowledge would reward them 10 plus fold what they are grossing now. When TR told me just a few weeks ago delivering 200 cars a month was crazy and to hard, and after they get these preorder cars out he would be fine doing 50-100 car a month. Dude! That’s the nails in the coffin!
If RG was crippled or killed in a racing accident, or just driving to the building, who would run the brand? No one, it would be done.
And if you noticed I kept saying brand, as that’s what Speed is. It’s a brand, not a Powersport manufacturer, as they contract manufacture everything. They don’t even own their own tooling. The contract manufacturers own that, along with all the outside suppliers the CM contracts with. That’s also why they are stuck and don’t have control of production, and why we continue to see quality issues, as they can only do so much when another company in another country controls your manufacturing 100%. At this slow rate, how long does Hisun continue with Speed? I’m sure they had production volumes in place, and no way is Speed meeting them. Remember they were going to build 15,000-18,000 units a year and have dealerships selling the product. They dangled those numbers in front of the Chinese investors and Hisun. When is that relationship over, or when does the clause that they can take this design and private label it themselves?
I’d love to see this Brand flourish and grow to be an accepted contender by their peers. But Polaris, Can Am, Kawasaki, Honda, Segway, CF Moto and even the recently purchased Arctic Cat don’t see Speed as even a Powersport competitor or a brand that might take market share.