I remember him saying that by having the face as the bead lock it also helps relieve the stress/load off the bearings themselves. That’s when he talked about “swallowing the load”. Wheels swallowing the hubs.
Also, he weighed the wheels and they came in at 16-17 pounds without bolts so maybe 18ish pounds per wheel with bead lock bolts. Not sure what the average bead locks weighs?